Purely Pecans

Brand Identity ∙ Packaging Design

Purely Pecans make nut butters and other pecan-related products from a processing plant founded in Valdosta, GA over 100 years ago. The logo is rooted in vintage produce crate imagery that integrates into an updated and flexible branding system supported by custom illustrations.

Through trial-and-error and an innovative approach to customer relations, the growth of Purely Pecans has been remarkable, and I have enjoyed leading the brand and packaging to meet the needs of their success. This growth has nourished my own improvement as a designer and has given me the opportunity to collaborate with large companies such as Panera Bread and Costco.


Jason Dean Harris


404 838 7270