Xocolatl Small Batch Chocolate
Packaging Design ∙ Illustration
Art Direction ∙ Signage
Xocolatl is a small chocolate factory with a big heart. XOXO: Hugs and kisses! The imagery employed thoughout the brand celebrates three aspects of the Xocolatl mission: appreciation for the history of chocolate, connection to its land of origin, and honoring the people & place (Inman Park, Atlanta, Georgia) in which Xocolatl operates.
With my partner, I art directed and executed a refresh of the company website which lead to a sizable increase in engagement and conversion rates from visitors.
Together we have worked with the company since its inception and have overseen 5+ years of growth and development. This has included honing in on the right packaging material for their needs, creative band-aids for sourcing mishaps, messaging around the pronunciation of their business name, and all of the road bumps that come along the path for a passionate and engaged business.
Jason Dean Harris
404 838 7270