Worley's Liege Belgian Waffles

Brand Identity ∙ Packaging Design ∙ Type Design

Worley's is a new brand of Belgian Waffle set to occupy the refrigerated dairy cases of grocery stores in Fall 2021. It is the first of its kind in this section of the supermarket and needs to make its presence known next to older and more established brands of English Muffins and Bagels.

It has been my pleasure to create a brand and packaging that reflect a cultural legacy while adding a playful touch to make it approachable to kids and parents alike. The hand-lettered logo and color palette are designed to be appealing on the shelf and project a feeling of quality, while the custom typeface of a hand-cut alphabet lends a sense of light-hearted cheer.

Photography by Steve Pomberg

Jason Dean Harris

jason@jukudesign.com

404 838 7270